Lincoln Financial Group

Lincoln Financial Group offers a diverse range of financial services with their four core business areas — life insurance, annuities, retirement plan services, and group protection. As a consultant I worked closely with the art directors and writers from each division developing creative and engaging design solutions for distribution to internal and external clients. All projects adhered to branding guidelines and was consistent with Lincoln's brand platform – "You're in Charge®".

Quarterly newsletter for Lincoln's Retirement Plan sponsors.

Logo designed for Lincoln's Life Insurance division. Identity was included in collateral as part of a marketing campaign launch promoting Long-Term Care Awareness month.

Infographic poster designed for the Employee Benefits division – highlighting their accomplishments in the field.

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